Innovation in 3rd-party logistics (3PL) is no longer optional

As traditional services such as transportation warehousing and order fulfillment become commoditized, third-party logistics (3PL) providers are compelled to develop strategies for offering new capabilities and services to remain competitive. The driver of any business strategy is the customer. In a recent SCM World research study titled “3PL voice of the customer,” one of the trends identified is the proliferation in the “suite of capabilities expected in distribution and logistics.” 3PLs that are not looking at new strategies to meet increasing challenges faced by their customers will find it difficult to compete or be profitable. Customers of 3PLs are in...